This session is for charities and community groups who would like to start a TikTok channel but are not sure where to start. During this interactive webinar, we’ll explore:
- TikTok fundamentals: what to know to get started – the basics.
- The TikTok algorithm: how does it differ from other social media platforms and how does this inform TikTok content creation?
- Challenges & opportunities: how can TikTok be used to further a charity’s vision and mission and what challenges does it present?
- TikTok audience insights: who is on the platform?
- Short-form video creation: the guiding principles of good short-form video creation.
- Mistakes to avoid for TikTok success: follow this check-list to help create the best type of TikTok videos.
- Learn from the best: Examples of best practice from the Voluntary and Community Sector and further afield.
- Evaluation: defining success and evaluation.
